Is Keeping Search and Chatbots Separate Actually Worth It?
šTraditional search bar on one side of ecommerce website, š¬ customer service chatbot on the other... but in the age of AI, is keeping them completely separate actually worth it? š¤
Recently, a discussion with a long-time industry peer sparked an idea: why aren't they the exact same experience? š”
Product discovery shouldn't be fragmented; it should be a single, fluid conversation where you can search and chat about products simultaneously. šļø
So, I decided to stop talking about the theory and actually build it. š ļø Iāve put together a live demo of what a truly unified, AI-native product discovery experience looks like in practice.
Test drive the experience:
Built on AWS āļøand rooted in AWS Responsible AI principles š”ļø, you simply chat with the system, and the AI asks follow-up questions to narrow down the best options for what you need or bring up the product if you already know what you search for.
Letās chat - are separate traditional search bars still worth it? š£ļø
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